Outlaw, which is run by musician Clare Free, specialises in PR and radio plugging for blues, roots and Americana musicians. The agency, which is based in the UK, works not only with DJs and press in the UK but on mainland Europe and further afield too.
Photo by Giel Scholtes
When Clare established Outlaw she did so because she believed there was a need for top quality PR at musician friendly prices. Traditionally PR is very expensive and often beyond the reach of musicians who have invested all their money in their newest CD. Clare set about changing this and Outlaw has been very busy since it started in 2012.
This is a job that Clare hugely enjoys. Each article or piece of airplay for a musician brings a smile to her face. “Its so rewarding to see an artist get the recognition they deserve” she says.
“I am passionate about helping musicians. I have been in their shoes and know how hard it can be. Releasing an album and really getting people to hear it is an art form and many musicians need a hand with it, that’s what I do.”
Outlaw has seen some pretty big names join the roster in the last year, Mitch Laddie, Virgil and the Accelerators, Rosco Levee and the Southern Slide, The Bare Bones Boogie Band and more.
What the HBBF organisers say...
We have dealt frequently with Outlaw since it started, both as an organisation and as individuals, and have always found Clare both professional and tenacious, as well as good fun.
We are delighted to be partnering up this year and are sure that the acts Clare has selected will blow the socks off the audience.
Check out the 30 second video below...
